Some non-negotiables

Whats gonna work ? http://www.youtube.com/watch?v=ijsHtY7aV7I

Ownership & Responsibility over Authority

Question the box itself

Celebrate success often, discuss failures openly, implement self-reflection with discipline.

Prepare to be disrupted.Switch ideas,context,methods,tactics,campaigns (but not goals)

No jerks allowed.No blurry lines between jerkness and superstardom

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